The Science of Incentives: Incentive Magazine

I'm writing a monthly column for the trade magazine "Incentives".  This month's column deals with the science behind incentive programs.  Click here to read.

The Nation's Health Care Reform: It's Time To Focus On Incentives

The nation’s health care crisis -  Why is it happening? What can be done?  These are questions that have plagued us literally for decades.  As we try to fumble through the answers from better coverage, better technology, more access, more facilities, etc., we have lost sight of the single most important determinant of good health:  human behavior.  It sounds simple enough—in fact, it sounds so simple that it is often looked to as the last resort for improving health, not the first.   Prevention, wellness, personal responsibility and consumerism of health care are all terms have all been thrown out there.